01
Coffee
Your first stop. Every day.
Modern Indian quick-bites
GOOD FOOD.GREAT FORMATS.BUILT TO SCALE.
Building India's next generation of quick-bite food destinations.
Cupayo brings together coffee, burgers, pastries and quick-bite favourites in a modern food format designed for repeat customers and scalable growth.
2030 TargetsWhere we're headed
Forward-looking targets — not current operations.
- Flagship stores by 2030
- Flagship stores by 2030
- Franchise stores by 2030
- Franchise stores by 2030
- Total outlets
- Total outlets
- Target network gross sales
- Target network gross sales
The food
Food people
come back for.
Ten crave-worthy categories under one roof. Something for every craving, every hour of the day.
The Cupayo idea
More than a restaurant.
Cupayo is being built as a scalable food brand — combining great food, repeatable store formats, technology and a disciplined operating system.
- 01Step 1 of 3
Food
Food people want to come back for.
- 02Step 2 of 3
Format
Store formats designed for speed, consistency and efficient operations.
- 03Step 3 of 3
Network
Technology, supply chain, training and marketing designed to help every Cupayo location perform.
2030 Vision
From one great store to a 110-store network.
Flagship stores+Franchise stores=Cupayo outlets
Target network gross sales
Most network sales are generated by franchise-operated stores. Cupayo's corporate economics come from franchise fees, royalties, corporate/JV store economics and other platform-level revenue.
2030 figures are targets, not forecasts or current operations. Network gross sales are the combined sales of all outlets and are not Cupayo revenue.
Flagship hub Franchise outlet
Illustrative · not actual locations
Two ways to build Cupayo
One brand. Two growth engines.
Engine 01 · Flagship / JV
Build a Cupayo flagship with us.
Partner with Cupayo to develop a strategically located flagship store. Combine local market knowledge and operating capability with Cupayo's brand, technology and operating systems.
Engine 02 · Franchise
Bring Cupayo to your city.
Open a Cupayo franchise with a proven operating framework covering brand, store design, training, technology, supply chain, marketing and ongoing field support.
Franchise economics
Your store.
Your operating profit.
Residual store operating profit retained by the franchisee.
After agreed royalty, marketing contribution and all store operating costs, the remaining store operating profit belongs to the franchisee.
See Franchise OpportunityProfit is not guaranteed. Store performance depends on location, operations, costs and market conditions. Commercial terms are set out in the franchise agreement.
- Store sales
- −Operating costsFood, people, rent, utilities & running costs
Food, people, rent, utilities & running costs
- −RoyaltyAgreed % of store sales
Agreed % of store sales
- −Marketing contributionNetwork marketing fund
Network marketing fund
- =Residual store operating profit100% retained by the franchisee100% yours
100% retained by the franchisee
The Cupayo support system
We don't just give you a brand.
Every Cupayo partner gets access to the systems required to build and operate a Cupayo location.
Brand
A food brand customers recognise and return to.
Store design
Formats and fit-outs designed for speed and flow.
Training
Food, service and systems — before and after launch.
Technology
One connected stack across every location.
POS
Fast billing, integrated with orders and inventory.
Supply chain
Centralised procurement for consistency and cost.
Marketing
Network campaigns, social and local launch playbooks.
Field operations
On-ground support, coaching and audits.
Location approval
Every great store starts with the right location.
Cupayo will maintain control over location evaluation and approval to protect store economics and the long-term strength of the brand.
For partners: fewer bad bets.
For investors: a disciplined network.
- 01
Location identification
A high-potential site is proposed by the partner or by Cupayo.
- 02
Site survey
Footfall, visibility, access and frontage checked on the ground.
- 03
Market analysis
Catchment, demand, competition and pricing reviewed.
- 04
Financial assessment
Rent, capex and store economics stress-tested.
Cupayo approvalGate
No store moves forward without Cupayo sign-off.
- 06
Store development
Design, fit-out and kitchen built to Cupayo standards.
- 07
Training
Team trained on food, service and systems before opening.
- 08
Launch
Opening marketing and on-ground launch support.
- 09
Field audits
Ongoing quality, brand and operations audits.
Technology
The operating system behind the food.
One connected stack runs every Cupayo store — so the hundredth outlet can be as consistent as the first.
- POS+
- Online ordering+
- CRM+
- Loyalty+
- Inventory+
- Procurement+
- Analytics+
- Franchise management
Consistency is what makes a brand scalable. Technology turns every order into data, every data point into a better decision, and every decision into a better store.
For investors
Cupayo is inviting strategic investors to participate in the journey toward 2030.
- Indicative investment range
- ₹5–20 CrIndicative investment range
- Indicative equity per ₹1 Cr invested
- 2%Indicative equity per ₹1 Cr invested
- Indicative investment horizon
- March 2030Indicative investment horizon
- Flagships + franchises (2030 target)
- 10 + 100Flagships + franchises (2030 target)
Investment structure is indicative and subject to due diligence, definitive agreements and applicable documentation. Investment involves risk and returns are not guaranteed.
Let's build
How do you want to build Cupayo?
01
Investor
Help build the platform.
Invest in Cupayo02
Flagship JV partner
Build a flagship with us.
Explore Flagship JV03
Franchise partner
Bring Cupayo to your city.
Become a Franchise Partner
Not sure yet? Just say hello.