Franchise
Bring Cupayo
to your city.
Build your own Cupayo outlet with the brand, systems and support behind you.
Indicative store setup
₹15L
Indicative franchise fee
₹5L
Excludes refundable property deposit / advance rent and applicable working capital.
Indicative figures. Final investment depends on location, size and format, and is confirmed in your franchise agreement.
Franchise economics
Your store.
Your operating profit.
Residual store operating profit retained by the franchisee.
After agreed royalty, marketing contribution and all store operating costs, the remaining store operating profit belongs to the franchisee.
Profit is not guaranteed. Store performance depends on location, operations, costs and market conditions. Commercial terms are set out in the franchise agreement.
- Store sales
- −Operating costsFood, people, rent, utilities & running costs
Food, people, rent, utilities & running costs
- −RoyaltyAgreed % of store sales
Agreed % of store sales
- −Marketing contributionNetwork marketing fund
Network marketing fund
- =Residual store operating profit100% retained by the franchisee100% yours
100% retained by the franchisee
What Cupayo provides
Everything you need to open — and keep performing.
- Brand
- Store design
- Kitchen planning
- Technology
- POS
- Training
- Marketing
- Supply chain
- Location evaluation
- Launch support
- Field operations
- Ongoing audits
Franchise journey
From application to opening day.
A clear, step-by-step path — with Cupayo approval built in before you commit to a site.
- 01
Apply
Tell us about you and your city.
- 02
Discovery call
Get to know Cupayo — and us, you.
- 03
Location review
Survey, market and financial checks.
- 04
Commercial approval
Cupayo signs off the site and plan.
- 05
Agreement
Franchise agreement signed.
- 06
Store build
Design, fit-out and kitchen set-up.
- 07
Training
Your team trained on food, service and systems.
- 08
Launch
Opening marketing and on-ground support.
- 09
Ongoing support
Field visits, audits, marketing and tech.
FAQ
Good questions.
Straight answers to what prospective franchise partners ask us most.
What investment is required?
The indicative store setup is ₹15L plus an indicative franchise fee of ₹5L. This excludes refundable property deposit / advance rent and applicable working capital. The final figure depends on the location, size and format, and is confirmed before you sign.
How is a location approved?
Every proposed location goes through a site survey, market analysis and financial assessment. Cupayo must approve the location before any agreement is signed or build begins — it protects your store economics and the strength of the brand.
What does Cupayo provide?
Brand, store design, kitchen planning, technology and POS, training, marketing, supply chain, location evaluation, launch support, field operations and ongoing audits.
How does royalty work?
Franchisees pay an agreed royalty calculated as a percentage of store gross sales (indicatively 5% of store gross sales). The exact terms are set out in the franchise agreement.
What is the marketing contribution?
An agreed contribution (indicatively 1.5% of store gross sales) goes into a network marketing fund used for brand building and campaigns that benefit every Cupayo store.
How long does store setup take?
Timelines depend on the site, approvals and fit-out scope. Once your location is approved, we share an indicative build and launch plan for your store.
Who operates the store?
You do — with your own team, trained by Cupayo and supported by our field operations team. Cupayo sets the standards and systems; you run the business day to day.
What support do franchisees receive?
Before opening: location evaluation, store design, kitchen planning, training and launch support. After opening: technology and POS, supply chain, marketing, field visits and regular audits.
Apply
Apply for a Cupayo franchise.
Two minutes. No commitment. We'll get back to you to set up a discovery call.
Submitting an application does not create any franchise right or obligation. Any franchise is subject to Cupayo approval, location approval and a signed franchise agreement.