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Our story

Two founders.
One big appetite.

Cupayo brings technology and business together with food and hospitality — to build a food brand that thinks like a national network from day one.

The founding idea

  • Technology
  • +
  • Business
  • +
  • Food
  • +
  • Hospitality
=CUPAYO

The founders

Systems people. Food people.

Prakash

Co-founder

  • Technology
  • Business
  • Growth
  • Scaling

Prakash leads technology, business and growth at Cupayo — building the systems, data, partnerships and capital strategy that let a great store become a great network.

Siddhant

Co-founder

  • Food
  • Hospitality
  • Operations

Siddhant leads food, hospitality and operations — bringing hands-on hospitality operating experience to how Cupayo’s food, kitchens, service and teams are designed.

Informed by experience

What hospitality taught us.

Cupayo’s model has been shaped by existing hospitality operating experience — the unglamorous lessons that decide whether a food business works.

  1. 01

    Menus that earn repeat visits

    Focus on the categories people come back for, every day of the week.

  2. 02

    Kitchens built for speed

    Layouts, equipment and prep designed for fast, consistent service with lean teams.

  3. 03

    Standards that travel

    SOPs, training and audits so a store in a new city feels like Cupayo on day one.

  4. 04

    Numbers every day

    Sales, waste and service tracked daily — because good operators watch the details.

The plan

Headquartered in Dubai. Building for India.

We're starting with great food and a great store — then growing, partner by partner, into a network.

  1. Food→
  2. Brand→
  3. Store→
  4. Partner→
  5. Network→
  6. Scale→
  7. Investment

What we believe

How we build.

  • Food first

    If the food isn’t worth coming back for, nothing else matters.

  • Built to repeat

    Every recipe, format and process is designed to work in store #1 and store #110.

  • Partners win

    Our network only works if every partner’s store works.

  • Discipline over hype

    Approved locations, clear numbers, honest targets.

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