Investors
Invest in Cupayo.
Help build a modern food brand designed for scalable growth.
Illustrative 2030 network · not actual locations
The business model
How Cupayo makes money.
Capital builds the platform. The platform powers two growth engines. The engines create multiple revenue streams for Cupayo.
Capital flows into
- Brand
- People
- Technology
- Flagship stores
- Supply chain
- Training
- Working capital
- Marketing
Which enables
Flagship growth
+
Franchise expansion
Which creates
- Franchise fees+
- Royalty revenue+
- Corporate / JV store economics+
- Potential platform economics
Indicative investment structure
The opportunity, simply.
- Indicative investment range
- ₹5–20 Cr
- Indicative equity per ₹1 Cr invested
- 2%
- Indicative investment horizon
- March 2030
- 10 Flagships + 100 Franchises (2030 target)
- 10 + 100
Investment structure is indicative and subject to due diligence, definitive agreements and applicable documentation. Investment involves risk and returns are not guaranteed.
2030 Vision
From one great store to a 110-store network.
Target network gross sales
Most network sales are generated by franchise-operated stores. Cupayo's corporate economics come from franchise fees, royalties, corporate/JV store economics and other platform-level revenue.
2030 figures are targets, not forecasts or current operations. Network gross sales are the combined sales of all outlets and are not Cupayo revenue.
Illustrative · not actual locations
An important distinction
Network gross sales are not the same as Cupayo corporate revenue.
If the network reaches ₹100+ Cr in gross sales, Cupayo's corporate revenue will primarily consist of royalties, franchise fees and operating/JV economics rather than the entire network sales figure.
Illustrative economics
Illustration only · not a forecast
₹100 Cr+
Network gross sales (2030 target)
5% royalty
≈ ₹5 Cr
Royalty revenue to Cupayo
1.5% marketing contribution
≈ ₹1.5 Cr
Network marketing fund — not Cupayo profit
Arithmetic illustration of the stated rates applied to the ₹100 Cr network target. It is not a projection of Cupayo revenue or profit, excludes costs, and actual outcomes may differ materially.
Marketing contribution
Marketing contribution is intended as a network marketing fund and is not treated as Cupayo operating profit.
Flagship profit participation
Investors may be eligible for separately documented profit participation from eligible Flagship Stores.
Not guaranteed. Eligibility and terms are defined only in separate definitive documentation.
Why Cupayo
A food brand built like a platform.
Food brand
A broad, crave-led quick-bite proposition built for repeat visits.
Scalable franchise model
Asset-light growth through approved franchise partners.
Flagship operating base
Destination stores that anchor the brand and each region.
Technology
POS, CRM, loyalty and analytics across every store.
Centralised systems
SOPs, training and standards that travel.
Field operations
On-ground support and audits that protect quality.
Supply chain
Centralised procurement for consistency and cost control.
Data & analytics
Decisions driven by store and network performance data.
Talk to the founders
Interested to see your investment scale new heights?
Share a few details and the founders will reach out to walk you through the plan, the model and the documentation.
Important information
Investment opportunities described on this website are indicative and subject to due diligence, applicable laws, definitive agreements and final documentation. Investment involves risk and no return or outcome is guaranteed. Targets, indicative terms and illustrations on this page are forward-looking, are not forecasts or guarantees, and may change. Nothing on this page constitutes an offer to sell, or a solicitation of an offer to buy, any securities. Any investment will be made only through definitive documentation and in compliance with applicable laws.