Flagship JV
Build a Cupayo
flagship with us.
Partner with Cupayo to create destination stores in high-potential markets.
What is a Cupayo flagship?
The full Cupayo experience, in the right place.
A flagship is a larger, destination Cupayo store in a high-visibility location — the complete menu, the complete brand experience, and the benchmark every other Cupayo store is measured against.
Why flagships?
Flagships make the whole network stronger.
Brand destination
High-visibility stores that put Cupayo on the map in every new market.
Regional hub
A base for training, launches and support for franchise stores nearby.
Proving ground
Where new food, formats and service ideas are tested before they scale.
Network anchor
Each flagship strengthens the brand for every franchise partner around it.
Who we are looking for
Partners who know their market.
- Deep local market knowledge
- Access to high-potential real estate
- Hospitality, retail or operating capability
- Capital to co-invest in a flagship
- A long-term, brand-first mindset
Location criteria
Where a flagship belongs.
- High footfallHigh streets, malls, business districts, campuses and transit hubs.
- Frontage & visibilityA storefront people notice — and remember.
- All-day demandA catchment that supports coffee mornings through to late evenings.
- AccessEasy walk-in, pickup and delivery access.
- EconomicsRent and set-up costs that make sense for the store’s sales potential.
Every flagship location requires Cupayo approval.
JV structure
Your strength + our system.
Each flagship JV is structured individually. The partner brings local strength and capital; Cupayo brings the brand, technology and operating system. Ownership, economics and responsibilities are agreed in definitive JV documents.
Cupayo's role
- Brand, menu and store format
- Store design and kitchen planning
- Technology, POS and data
- Centralised procurement and supply chain
- Recruitment support, SOPs and training
- Marketing, launch and field operations
Partner's role
- Local market knowledge and relationships
- Identifying and securing the location
- Capital contribution as agreed
- Local operating capability and oversight
- Commitment to Cupayo standards
- Long-term partnership in the market
Roles shown are indicative. Final structure, contributions and economics are subject to due diligence and definitive agreements.
Store development process
From first conversation to flagship.
- 01
Discovery
Align on market, ambition and fit.
- 02
Market & site selection
Shortlist high-potential locations.
- 03
Site approval
Survey, market and financial assessment.
- 04
JV agreement
Structure agreed in definitive documents.
- 05
Design & build
Flagship designed and fitted out.
- 06
Hiring & training
Team recruited and trained.
- 07
Launch
Opening campaign and support.
- 08
Operate & audit
Run on the Cupayo operating system.
Indicative investment
₹35–40L
Indicative flagship setup investment
Excludes refundable property deposit / advance rent and applicable working capital.
Indicative only. Actual investment depends on location, size and format and is confirmed before any agreement.
Operating model
One operating system. Every flagship.
Every flagship runs on the same Cupayo operating system as the whole network — POS and data, centralised supply chain, SOPs, training and field audits. Day-to-day management responsibilities are agreed for each JV.
- Technology & POS
- Supply chain
- Training & SOPs
- Marketing
Let's talk
Discuss a Flagship JV.
Tell us about your market and what you'd bring. We'll set up a conversation with the founders.